Blogs tend to call them "giveaways" because they're giving something away. A drawing/raffle more so means that people are paying to enter. No payment necessary...everything is FREE! Just supporting a local business and the Cleveland Cavaliers.
Before I clicked on the link I was with you in thinking this is spam. After I clicked on the link and saw the girls photo I actually know who she is. She went to my high school (Madison) in Mansfield, Ohio. I believe she was even on The Oprah show if I am not mistaken. So I tend to think she actually is giving away some stuff.
The Cleveland image thing is so fake lol.. Just be yourself Cleveland. The only things that have "swag" in Cleveland aren't from Cleveland. This reminds me of our fake pregame intros lol. And all those Cleveland self esteem promotional songs and slogans we've heard over the last decade.
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