Not sure what that means in non-PR terms, but I'll just say it's obvious as hell that they misjudged the degree of blowback.
If they anticipated this, they wouldn't have gone to such pains to have the President himself so visibly linked to the decision by having him host a soiree in the Rose Garden with the press. They'd have delegated some State Department spokesman to make the announcement and pretend it was no big deal. And likely denied that there was any quid pro quo at all.
They wouldn't have had Hagel
also make a photo op out of his announcement to troops in Afghanistan of what had been done. The reaction of the troops was to just sit there.
http://www.nytimes.com/2014/06/02/w...hl-release-in-surprise-afghan-visit.html?_r=0
And, they would have had Susan Rice much better prepared so she didn't say that Bergdahl served with "distinction and honor", a characterization that practically invites negative comment about the circumstances of his capture.
In any case, the answer to "why would they do this" is already out there. Hagel himself has already spilled the beans. Apparently, the Administration believes that releasing those 5 prisoners will foster better relations with the Taliban and make peace easier to achieve. Seriously.
In an interview with NBC's "Meet the Press" from Bagram, Hagel said the prisoner trade could provide a window of opportunity for peace in Afghanistan. "So maybe this will be a new opening that can produce an agreement," he said, noting that the United States had engaged in talks with the Taliban in the past....
http://news.yahoo.com/hagel-unannou...lYwNzcgRwb3MDMgRjb2xvA2JmMQR2dGlkA1NNRTM5OF8x
In other fun, news Bergdahl was pronounced to be in "good condition". Amazing recovery from the apparently dire straits he was in health-wise (according to Hagel) that demanded immediate action and no Congressional notification.
http://news.yahoo.com/released-us-s...nM2hxBHNlYwNzYwRjb2xvA2JmMQR2dGlkA1NNRTM5OF8x