Browns Adding to Game Day Experience

The Oi said:

Yeah. I mean this is incomparable with all the other shit they've subjected fans to the last 15 years. But when considered solely in the PR/Marketing area, this was a good 6/10 on the "pissing off the consumer" scale. They're getting roundly bashed for it on social media, which like it or not, is pretty indicative of what your consumers/fans think of the product you've given them.

They should have never built it up. They should have just stated, "We're going to make a slight change to the color this off-season. We think it's more aesthetically pleasing."

Don't build the shit up and then bring the fans nothing. Just do it.

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This

The Oi said:

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Would have been better if that was the smear on the back seat of @QuadrupleDouble car.

@Deezus

When the Browns have to show a side by side comparison of the changes of the logo, and actually highlight what happened.. You know this shit is bad.

No clue what they'll do with the jerseys here but the mention of "gun metal" was interesting. It does seem to mesh nicely with the brown and brighter orange.

I'm sure some people will hate this color addition but it could be cool.....if done right.

I'm holding out hope for the jerseys but the helmets were a huge let down that didn't need to be. If the change was always going to be small, don't hype it up. Or if the hype is getting a little out of control delay the helmet unveiling until the jerseys are ready.

The Browns have been awful in the PR department for years, this is no change from the past.

I actually really like the new look of the helmet in mockup form:

Yeah, it definitely looks good. These jerseys better be fucking incredibly different for Scheiner to describe them as being "radical," as he did after the "new" logo snafu. To blow the fans up again with something they'll be watching a shitty product run around in every week is a bad idea.

And where is this contingent of fans that are clinging so tightly to the mighty tradition of the Browns to an extent that the Browns needed "the fan's permission," to make a change to to the logo? I haven't spoken with a single person that wasn't open to significant changes to the logo.

Binkster said:

I actually really like the new look of the helmet in mockup form:

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These brown facemasks do actually look pretty good. Much better than the logo which I think looks bad because they were forced to outline the facemask in white.

That being said, I still loved the gray facemasks.

Binkster said:

I actually really like the new look of the helmet in mockup form:

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New helmet looks great. I think the brown stripe is wider in the new logo though. See gif below

http://i.imgur.com/FY9ClaL.gif

Orange Julius said:

New helmet looks great. I think the brown stripe is wider in the new logo though. See gif below

http://i.imgur.com/FY9ClaL.gif

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Nice catch. I hope we do a V stripe on our helmet like Seattle. I think that would look pretty cool with actually stripes instead of just the textured pattern they have. The wider stripe on the logo would jive with that too.

Wow was looking at old helmets and the color seems to match with the early 60s and early-mid 80s helmets. Those had white facemasks. I'm liking the color change, this is a more acceptable orange to me. Mix it with a coffee brown n these colors might just be wearable.

The Browns changes are like watching car commercials. In every single car commercial, they say that this is the NEW ___, how innovative it is. Problem is, every single commercial says the same exact thing. It stales on people. Nothing to differentiate themselves from the crowd.

What pissed people off the most is their press release. When you tell some fans, especially Cleveland fans, that a brown facemask represents the "toughness of the city.." Are you serious? You could have attributed this to any color, or any change, a change of color means absolutely nothing, you don't have to make a remark as cheesy, and played out as that. Changing a facemasks color to shit brown means you are paying homage to the toughness of a city? Is that what your focus group said to say? Also every Cleveland team has used this approach already. "GAWD, THE CITY IS SO TOUGH. LETS USE SOME BLACK/WHITE GRITTY INTRO, MAYBE A SHOT OF LIKE THE 2 FACTORIES WE HAVE STILL IN CLEVELAND, AW FUCK YEAH. Oh yeah, sorry we suck again." FUCK OUTTA HERE. Oh yeah, you guys are so tough, we changed your dog logo, that represents an entire fanbase from a bulldog to Scrappy Doo, haha cause ya know.. fuck you.. Cleveland fans have seen all of the PR bullshit there is, and The Browns pull the one out that NEVER works on people, yet for some reason it KEEPS BEING USED because these dumbasses have ran out of ideas. There is actually statistical proof as well that saying these dopey ass buzzwords never works, because they use the same phrases over and over and over and over and over again.



I'd like to see if the Browns PR Department has somebody working there under the age of.. I don't know, 50?

HASLAM:


It's kind of insulting considering all they are talking about is "NEW Browns, NEW team, NEW era,"

When the Browns PR department, their management, their creative team had their heads buried in all the numbers, statistics, advanced pie graphs, 30 feet up their ass.. They never looked up from them. This is why you see fans continuously concepting new designs that are miles ahead of what the team actually puts out. THEY ARE TOO BUSY LOOKING AT FUCKING CHARTS, AND NOT THINKING CREATIVELY, SETTING THEMSELVES UP FOR FAILURE.

People can see through bullshit. IT'S DAMN CHILD'S PLAY! HELLO? EARTH TO THE BROWNS? HAVEN'T YA'LL TAKEN AN ENTRY LEVEL COLLEGE MARKETING CLASS?



Being a Browns fan at this point is being Mugatu in Zoolander where he is the ONLY PERSON IN THE ENTIRE MOVIE WHO REALIZES ZOOLANDER (The Browns) IS USING THE SAME FACE!!!!


Gotta love these buffoons though. Just win one before the world ends.

I'mWithDan said:

No clue what they'll do with the jerseys here but the mention of "gun metal" was interesting. It does seem to mesh nicely with the brown and brighter orange.

I'm sure some people will hate this color addition but it could be cool.....if done right.

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That white uni is real nice. Good work.

The orange is going to look real nice on the jerseys. Just way more eye popping, like SEA green.

As Jigo said though, I want a reaction like, "Holy shit, I am going out right now and buying this jersey/shirt/etc.." I don't want to just think they look better, I want to be blown away.

Some people will say they didn't hype up the logo, even though they waited, but they are actually hyping up these jerseys, so they better make me shoot a 10 footer.