spydy13
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Daryl Ruiter says that no retail stores have received the new gear yet. In this article he states that the only place that you will be able to buy the gear soon after the announcement is at a portable stand at the unveiling ceremony.
CLEVELAND (92.3 The Fan) – There is no more closely guarded secret right now in Berea than the new uniforms for the Cleveland Browns.
Not even who they might take at No. 12 or 19 on April 30 is as closely guarded as the new uniforms. Select team employees and players have seen the 3 new jerseys, 3 new pairs of pants and redesigned helmet, but everyone is sworn to secrecy.
Over the weekend “leaked” pictures of the alleged new look hit social media like a firestorm, but the authenticity of them is in doubt. The reason is simple: retailers will not start receiving the new jerseys for sale until after they are unveiled next Tuesday evening at the Cleveland Convention Center.
The Browns spent nearly 2 years working closely with the NFL and Nike on a whole new look for the team, which has seen just minor tweaks to the uniforms over the decades. It is anticipated that what will be unveiled next week will be a radical new look for the team, hence the angst and excitement that is building with fans.
In an effort to prevent leaks from retailers, the new merchandise will not be available for purchase around town immediately. However, fans anxious to get their hands on the new threads won’t be left out in the cold.
The Browns will have a portable team shop at the Convention Center set up for selected season ticket members who were invited for the event to purchase them onsite and the team shop at FirstEnergy Stadium will open for a few hours after the reveal for the general public.
If you won’t be downtown next Tuesday night, the team’s website ClevelandBrowns.com will also be ready to take orders for the 3 new jerseys.
The “orange carpet” event will run from 6-8 p.m. with the Browns television partner, WEWS NewsChannel 5, broadcasting a 1-hour long special of the reveal from 7-8 p.m. at the Convention Center.
http://cbsloc.al/1NbvM8m
This makes sense if they are really that worried about keeping the surprise of the reveal.
People are going to buy them whenever they are available (unless they are awful), so there's no rush to have them in stores.