Woof that does sound like a mess. Especially when you have the best player in the game in a fucking disco outfit.
Wait, so the fashion actually plays a role in marketing dudes?
Think about how much effect Russell Westbrook and LeBron have had on our culture as fashion icons.
There’s a reason NFL and NBA video these guys coming into the arena for every game now.
Where has MLB been in such an effort?
Think about the affect on Hispanic culture that someone like Francisco Lindor could have being a spokesman for the products he wears into the stadium and in the post game presser.
The in depth ways other leagues have figured out ways to market themselves have become commonplace, whereas MLB lags woefully behind in even trying this stuff because it’s non traditional.
Guys like DWade have been able to create their own fashion brands as a result.
They’re major players in Americana, not just sports. That relationship is transferable to how they view the league as well.
In the NFL, think about Baker Mayfield at the Kentucky Derby. Dude wore a bright suit with a number of other well dressed NFL guys.
When is the last time you saw an MLB player even wearing an outfit that wasn’t anything you’d wear to the grocery store?
Those other organizations are just flat out better at turning their athletes into celebrities. They took the lead from Europe on how to market athletes as sex symbols.
And it shows in how many followers they have and what each players social media looks like.