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What do you normally find you can knock the price down by? $500? $1,000? More?I get a few internet quotes from places a few hours away. Then I take the best one, knock of a few hundred and ask a dealer a little closer if they can meet the price. By the time I get to the closest dealership, I usually know the lowest anyone will go. If my local dealer won't match, but is still within the ballpark of the best price, I will buy there. It makes it easier for warranty/recall service, and they often provide a loaner for the day or more when necessary.
MSRP $37k
Internet Price: $31.5
Reasonable price to expect to pay... ??