You would have thought america would be very hungry for sports. Maybe people are waiting on the playoffs for NBA but I would have thought MLB opening night would have a much stronger showing.
Even MSNBC’s Rachel Maddow Beat NBA, MLB Opening Night Ratings
The bad news continues for the return of pro sports: The entire Fox News lineup – and even MSNBC’s Rachel Maddow – beat the NBA and MLB opening night broadcasts.
For an overview, Fox News was the big
winner when it came to average number of viewers in the month of July.
Hannity, Fox News – 4.1M
Tucker Carlson, Fox News – 4M
Ingraham Angle, Fox News – 3.4M
Rachel Maddow, MSNBC – 3.3M
The Five, Fox News – 3.3M
On July 24th, when Major League Baseball resumed its season, many thought that the long-awaited return of the nation’s pastime would bring with it rich rewards for MLB’s broadcast partners.
That turned out to be true, in a sense, but MLB still got beaten decisively by cable news programming.
As Outkick
explains, “July 24, MLB returned to large ratings. But its 3.4 million average fell short of Hannity (4.3M), Carlson (4M), and Maddow (3.6); all three drew close to normal viewership. (
The Five, as non-head-to-head airing, too topped MLB with 3.6M viewers.)”
Getting their lunch stolen by
The Five, has to be especially displeasing to MLB. Not because
The Five isn’t a great show. Though, it airs at 5 PM EST, an especially challenging time slot with lots of local TV competition and likely viewers in transit from work to home.
Things did not improve for the sports leagues a week later when the NBA made its return, it only got worse.
“Last Thursday, the NBA’s highly-discussed return also didn’t bother primetime news,” Outkick reports. “The NBA’s restart — two games — opened to 2.75 million viewers. It lost to several cable news shows that aired directly against it:
Tucker Carlson Tonight, 4 million;
Hannity, 3.8 million; the
Ingraham Angle; 3 million,
Rachel Maddow Show, 3 million. (Earlier in the day,
The Five, at 3.2 million, outperformed the NBA.)”
The bad news continues for the return of pro sports: The entire Fox News lineup - and even MSNBC's Rachel Maddow - beat the NBA and MLB
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