It’s a little known fact that Kuzma’s name backwards is Amzuk.
As many of our Indian posters know, Amzuk is an artisanal clothing label embodying the spirit of refined craftmanship and Indian textile traditions. A celebration of slow fashion, decidedly delicate shapes and subdued details. The brand was born out of a desire to create handcrafted apparel that occupies a space between daywear and loungewear, crafted solely using natural textiles to make pieces you will desire and cherish.
Founded in 2019, together with a team of artisans and designers placed between Bengal; the home turf of the celebrated mulmul and their namesake of sorts, Lucknow and New Delhi. Tasked with a simple vision to create one of a kind handloom pieces that mirror the exuberance of Indian crafts with an old-world charm.
The ethos of the brand is in taking age-old crafts and motifs out of their predicted artisanal contexts and giving them a new spin to create elevated designs.