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Because Rich Paul only serves Lebron. All other clients are an after thought if Lebron is reaping the benefit. He also will leverage that relationship to garner higher offers so that when Lebron is a FA they get a seat at the table or to "please Lebron" (Tristan, AD, JR, KCP, etc). I don't think a single contract he's negotiated has ever benefitted a team in the long run. I know what is job is but things have gone horribly wrong for them. Once Lebron is done, AD will come to realize he alone is not a championship caliber player....so will everyone else & Rich will finally go back to selling jerseys.
Rich's days of selling jerseys are over. I am not at all a fan of how Paul uses his leverage, but when LBJ is gone there won't be any more claims that is the only person Paul serves. Which means his other players will get more "service" from him and have less cause to complain.
Anyway, AD did get a ring in L.A., and for all we know, he's the one who wanted that long-term deal.