IMO, if you want really nice facilities for students, and a great football team, you need to pay market price for an elite coach. If $5M is too much, and you'd rather hire a mediocre coach that gets you an 8-4, 7-5 type season, at $3M a year.......I guess that's fine, but when the stadium is 70% full, and the Nike apparel deals suffer, and TV contracts thin out cause the product isn't as great, and then other sports get cut because not enough money is being generated by the football team anymore, that'd kinda be disappointing.