That Kyrie Irving is quite a character.
No, really. The Cavs point guard who was just named Rookie of the Year created and plays a character named Uncle Drew in new online videos for Pepsi MAX.
Reminiscent of Wise LeBron in The LeBrons commercials that LeBron James did for Nike a few years ago, the 20-year-old Irving, who was quite a ham while performing in high school musicals back in New Jersey, adds about 60 years and 60 pounds to become Uncle Drew, who shuffles in as a sub during a playground game in New Jersey and then proceeds to dominate the ''young blood.''
The end of the five-minute video, which was written and directed by Irving and features cameo appearances by his father, sister and some of his best friends, includes a segment on the makeup job that ages Irving and makes him unrecognizable to the players on the Clark's Pond Courts in Bloomfield, N.J.
In another example of the prankish side of Irving displayed during parts of his rookie of the year press conference on Monday, the players actually think the camera crew is there filming Uncle Drew's nephew.
It's actually the second in a series Irving is doing for Pepsi MAX, but much more elaborate than the one released around the Super Bowl in February entitled, "What would I do with Pepsi MAX for life?''