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I expect that Schwartz gets used to apply more horizontal pressure to a defense. I look at SF, and just how much pressure they put on a defense horizontally--it means that the run game just needs one break to go its way and you're gashing the defense. With Chubb, there's a good chance that means you're taking it to the house.
I think a lot of my goals this year are the same they were last year. Motion. Motion at the snap. Never let a defense get comfortable. Run the ball, play action, apply horizontal pressure, get their safeties looking into the backfield, then hit them with the occasional OBJ or Schwartz getting behind them.
The biggest thing is that the Browns don't have to throw or even connect with a throw to Schwartz to make the defense recognize him as a threat. Of course Schwartz must be able to catch it some of the time, but the moment the Browns do hit him over the top, teams will cover him immediately.
He is exactly what I preached the Browns needed at WR this whole offseason, pure speed deep threat. I thought they might go after someone more aggressively in FA or go after Rondale at 59, but FA didn't fall their way and the NFL got stupid and let JOK fall. But someone like Schwartz is exactly what I had in mind, he's a guy who will play 20 snaps a game, you might throw him the ball 2 times but every time he steps onto the field, teams are going to adjust their defense for him.
And if he ever improves his consistency, and in particular ball security, watch out. He has the speed to be the fastest WR in the league, bar none. And furthermore, he has no history of nagging lower body injuries, which can sap his speed away. His frame, to me, screams sprinter and I think he can stay healthy with regards to muscle pulls or torn muscles, which is most important.
He was over drafted, for me, but then again I wanted Tommy Togiai at that spot, so how can I complain when I got the exact result I wanted?