So, it’s not a surprise that the Pac-10/CAA is approaching Texas, the equivalent of LeBron in the conference expansion sweepstakes, with the idea of selling the school a package. (Another sports columnist made that LeBron/Texas comparison but I can’t find the applicable article to give the appropriate credit. I’ll put up a link as soon as I can locate it again.) If this were about making the most money for Texas, then there are only 2 real choices for the school: the Big Ten and SEC. The proposed Pac-10 expansion is projected to only hopefully match the per school revenue that the Big Ten and SEC members already enjoy today. CAA understood that it couldn’t win the financial game for its client, so what it recommended the Pac-10 to sell Texas is “comfort”. It’s all about making it as easy as possible for Texas to make a move: politically expedient, easy travel companions and keeping all of its Big XII South rivalries on the conference slate. Who cares if the Pac-10 has rejected the notion of adding BYU for many years based on religious grounds and then all of the sudden has Baylor fever when Texas is now an option. (I have nothing against Baylor, but shame on the Pac-10 if it adds that school while turning its back on BYU for so long.) It’s like buying a Kia – you’re not going to break the bank, it’s certainly better than the used Ford Pinto of the Big XII that Texas is currently driving, and it won’t upset the neighbors in Waco and Lubbock. This can only mean one thing for the Pac-10: it’s inviting LeBron to become a member, moving its conference headquarters to Akron, and John Calipari will be installed as the new commissioner. Worldwide Wes will get it done.
Does that mean that Jim Delany and the Big Ten are just going to give up on Texas? Hell to naw! Anyone that thinks otherwise clearly doesn’t understand the long-term demographic, academic and financial ambitions of the conference. The double chess smack talk has only begun. IF the Big Ten gets a commitment from Notre Dame (and once again, that’s a massive IF), then the conference has a completely different sale strategy to make one final power play to Texas. The Big XII will effectively be destroyed with Nebraska and Missouri joining. That leaves the Big Ten at 14 schools with 2 natural spots remaining to get up to 16. Instead of selling a quick and easy Kia like the Pac-10, it’s telling Texas that it can have a Rolls Royce. Imagine Delany calling up UT president Bill Powers over the next few days:
“Bill, we’ve got 2 spots left reserved for you and the Aggies. With Notre Dame aboard, we’re going to be the most powerful entity in all of sports outside of the NFL with or without you. You can receive around $40 million per year in TV revenue just for showing up and we’re not even getting into the academic benefits of the CIC. Are you going to let some meth-on-the-breath legislators down the street from your campus determine your future and shackle you with a ‘Tech-Baylor-UTEP-UTSA-UTD-Northeast Texas Community College problem’ forever? Maybe you can tell them that the legislature is going to have to figure out a way to make up for the $20 million per year in athletic money that you’re leaving on the table if you don’t get to actually do what’s best for your school, you know, like any other president of a world-class university is empowered to do without thinking about appeasing some overzealous politicians that would rather save a couple of football games in Waco and Lubbock than create the best flagship school possible. Heh, your friends at Missouri and Nebraska are looking to make twice as much TV money as you because they don’t have a ‘Tech problem’. That would suck for you. Let me know. We’ll need to know by June 30th whether we’re going to invade New York and New Jersey instead. Delany out.”
The Big Ten has to be true to its brand – its selling point to Texas is to be the highest class academic and athletic conference top-to-bottom. It can’t and shouldn’t try to get into a fight with the Pac-10 on concessions on the low end. If Texas can’t fend off the legislators or the school actually would rather be part of a provincial Eastern appendage to the Pac-10 or keep the Big XII as opposed to joining the top national conference, then it is what it is. At that point, Jim Delany just has to say, WTF and make his move. Looks like the University of Pittgers!