Couple other things, by 3pm the Horseshoe was packed. Gilbert made a killing. The outside experience was epic. If there were 20,000 in the Q, there was easily another 20,000 outside. And it was really well done outside too. All sorts of coverage, news crews, helicopters, people flying camera drones off the parking decks, sourounding roof decks filled with people watching... it was a HUGE block party and very electric.
Part of the give-aways were the confetti, light stick, poster and t-shirt. They were really grilling people hard on the big screen to put on the Key Bank t shirt... even if you already had Cavs gear on. I'd say 70-80% of people had gear on, but if you didn't, they kept the camera on you for quite a while until you pulled on the shirt.
Also, with the celebrity sighting thing, can't remember who they zoomed on, but was that a Kardashian sitting to the right of the celeb in focus? If so, they never came back to her for her own jumbotron focus. They also did not zoom on Gilbert... which I thought was odd. I think he would've gotten a fair share of applause too, and deservidly so. They also need more maps in the joint... so you can see where the escalators and elevators are, and how to get to the various walkways.