I don't know how anyone could watch that Tomlin video and think anything other than he was trying to interfere with that return to prevent his team from going down even further, while trying to be sly about it.
In my opinion that is worse than spygate, even though they are both cheating, because that is directly interfering with the play on the field. In that instance, since he was the head coach and directly represents the team from an authority position, I think they should have also been docked a first rounder (maybe even more than that) in addition to the fine on Tomlin personally. Had a player done it, unless there was indisputable evidence he was directed to by the team's leadership, it should only result in a penalty on the field and a severe fine and not a punishment to the team itself. There, to me, is a key difference in who (or who they were instructed to do so by) commits the infraction when talking about whether the team itself should be punished instead of or in addition to the individual. Why the NFL did not punish Tomlin/the Steelers more severely I do not know, perhaps they couldn't conclusively prove there was intent, even though almost everyone who saw it interpreted that way? I guess I can't conclusively prove it either, it only appeared obvious to me from seeing it live. In the case of Alosi and the Jets, there was more conclusive proof and a confession, so both were punished, though in my opinion not severely enough. I think the penalty for interfering on the field from the sideline should be so severe that nobody will ever do it again, because the players on the field are not expecting to be hit or tripped from somewhere off the field of play and that is dangerous to their health.
In our case, it was the GM, who is only under the owner in authority, and it was proven beyond a shadow of a doubt that it happened. To me, that means punishing the team and not just the individual is warranted. I think considering the context, it should just be a slap on the wrist, but we'll see if the NFL agrees with me soon, hopefully.