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The Gold is Golder: New uniforms to come?

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I-77 NORTH said:
Some inside info from arsham about the process, and no color trimming on the New Jersey’s:

-When he isn’t watching he is designing. Arsham and his design team crafted about 50 variations for the Cavs’ look, including some “wildly new designs.” While the final word might rest with the artist, the Cavaliers and Nike stayed involved through every step of the process. A design can look cool up close on paper, for instance, but the same typography or logos on a jersey might not work as well on camera.

“Everyone needed to know what was going to be workable on court,” Arsham said.

“I looked at a lot of historical jerseys,” Arsham said. “I own a lot of them myself from different eras, and not only looking at the design of the jerseys themselves but how the graphics sit on them. I think when people see our jerseys coming out next season, ours are going to be super unique within the league. They’re almost like a ‘70s jersey in that they are very simple graphics. There are not a lot of embellishments all over the place, there’s no trim on the edge of the sleeve. It’s a very reductive palette. And I think (it’s) going to be powerful in that way. The players are going to love them, I am sure of that.”

Apparently there will also be a silicon-like look to gold on the jerseys, a first time use for the NBA.

These will be really interesting.
Click to expand...
I think for many who love the wine and gold color scheme, this is the perfect mix to connect the generations by bringing in the Cavs bucket V logo of the 80’s with that color palette. They also incorporated the stripe in the letters from the late 90’s era to bridge that generation.

It really ties it all in. Gold Cavs bucket V is a holy grail item. I hope we keep it, or something like it, for a very long time.

As for the shield, it’s dog shit. But all shield logos are dog shit. Use it in international markets that score well with it, similar look from football clubs, and hide it everywhere else.
 
Steve_424 said:
I will be buying a lot of gear with the "hoop V" logo...the one from the 80's is my all-time favorite and I love the nod to it with the rebrand.

Job well done, Cavs.
Click to expand...
I think what’s really interesting about that logo is that it’s taken the place of the swooshing C with the sword through it as our tertiary/simplistic logo even though there’s no references to the team’s name or city.

I recall Arsham saying in an interview that he wanted our logo to be iconic in the sense that it’d be instantly identifiable to us without having to spell out who the team was. I think the ‘V’ logo accomplishes that.
 
Cavs Team Shop already has some merch for sale...

Gold Is Back: New CAVS Logo Collection | Cavs Team Shop

Your Cleveland Cavaliers are taking sport, art, and culture to new levels with a fresh look for the 2022-2023 season. Strong and streamlined, this is team is ready to Let 'Em Know - welcome to a new era of Cleveland basketball.
www.cavaliersteamshop.com www.cavaliersteamshop.com
 
eChameleon said:
Cavs Team Shop already has some merch for sale...

Gold Is Back: New CAVS Logo Collection | Cavs Team Shop

Your Cleveland Cavaliers are taking sport, art, and culture to new levels with a fresh look for the 2022-2023 season. Strong and streamlined, this is team is ready to Let 'Em Know - welcome to a new era of Cleveland basketball.
www.cavaliersteamshop.com www.cavaliersteamshop.com
Click to expand...
Was browsing through the rest of the store… I’d hate to be someone that ordered a jersey last night before they were discounted today. :oops:
 
I-77 NORTH said:
Some inside info from arsham about the process, and no color trimming on the New Jersey’s:

-When he isn’t watching he is designing. Arsham and his design team crafted about 50 variations for the Cavs’ look, including some “wildly new designs.” While the final word might rest with the artist, the Cavaliers and Nike stayed involved through every step of the process. A design can look cool up close on paper, for instance, but the same typography or logos on a jersey might not work as well on camera.

“Everyone needed to know what was going to be workable on court,” Arsham said.

“I looked at a lot of historical jerseys,” Arsham said. “I own a lot of them myself from different eras, and not only looking at the design of the jerseys themselves but how the graphics sit on them. I think when people see our jerseys coming out next season, ours are going to be super unique within the league. They’re almost like a ‘70s jersey in that they are very simple graphics. There are not a lot of embellishments all over the place, there’s no trim on the edge of the sleeve. It’s a very reductive palette. And I think (it’s) going to be powerful in that way. The players are going to love them, I am sure of that.”

Apparently there will also be a silicon-like look to gold on the jerseys, a first time use for the NBA.

These will be really interesting.
Click to expand...
I like that they’re pushing the envelope. The silicon-look gold should be interesting. No trim on the edge of the sleeves tells me there must be stripes down the side of the jersey or across the chest. Maybe something not unlike this:

1654216646516.jpeg
 
Last edited:
sailfish said:
I like that they’re pushing the envelope. The silicon-look gold should be interesting. No trim on the edge of the sleeves tells me there must be stripes down the side of the jersey or across the chest. Maybe something not unlike this:

View attachment 10206
Click to expand...
Perhaps Arsham takes a page from the early 80s’ uniforms with the horizontal chest striping?

The other idea that I think would look cool is if they took the 90s-inspired city uniform and used darker shades of the same color for the two-tone look. For example, the Icon jersey would be wine with a darker shade of wine for the stripe. I think this would help the flat gold text and logos pop when combined with the silicone accents while also keeping the look simplistic.
 
sailfish said:
I like that they’re pushing the envelope. The silicon-look gold should be interesting. No trim on the edge of the sleeves tells me there must be stripes down the side of the jersey or across the chest. Maybe something not unlike this:

View attachment 10206
Click to expand...

The city jersey leak makes a lot more sense knowing the rebrand is emphasizing the 80/03 gold. I imagine it’ll be white, wine, and black for the main set, but maybe they’ll surprise us.

news.sportslogos.net

LEAK! Nearly 40 New 2022-23 NBA Uniforms Leaked: City, Statement, Classic Editions

Woooooooah baby! Nearly 40 new 2022-23 NBA jerseys leaked over the last few hours, courtesy of a pair of generous Twitter accounts. The leak included 22 of the 30 new City Edition jerseys for next season, six new Statement Edition (alternates), and nine new throwbacks (or “Classic Edition”)...
news.sportslogos.net news.sportslogos.net
 
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