The Gold is Golder: New uniforms to come?

[bleedwineandgold03]

Love the new logos

 

[cabs]

I liked the sword through the C

 

[ManOfTheLand]

 

[B Mac]

Love that the video references the mustard mistake.

Well done on that video.

 

[eChameleon]

I noticed that they didn't unveil the shield logo in that video, maybe it doesn't exist?

 

[ManOfTheLand]

I noticed that they didn't unveil the shield logo in that video, maybe it doesn't exist?

It’s real and was unveiled in a separate tweet, but is listed fourth and appears that it’ll be used sparingly. The ‘C’ will be the primary logo going forward. Also, the ball looks like it’ll be the same color as the ‘CAVS’ logo, which makes it look much better in my opinion.

 

[David.]

Considering 99% of all sports teams "gold" isn't gold, we will see

 

[eChameleon]

Shamelessly ripped the new Cavs logo from their website and slapped it on a wine background for a new avatar.

 

[B Mac]

This is one of the only throwbacks the Cavs haven’t brought back in the last two decades. I’m curious if these will resurface at some point over the next few years.

 

[prf100]

I want the ball in the hoop thing on a hat, right now.

 

[eChameleon]

I want the ball in the hoop thing on a hat, right now.

Gonna need to build another closet just for my hat collection if they release such a thing.

 

[I-77 NORTH]

Some inside info from arsham about the process, and no color trimming on the New Jersey’s:

-When he isn’t watching he is designing. Arsham and his design team crafted about 50 variations for the Cavs’ look, including some “wildly new designs.” While the final word might rest with the artist, the Cavaliers and Nike stayed involved through every step of the process. A design can look cool up close on paper, for instance, but the same typography or logos on a jersey might not work as well on camera.

“Everyone needed to know what was going to be workable on court,” Arsham said.

“I looked at a lot of historical jerseys,” Arsham said. “I own a lot of them myself from different eras, and not only looking at the design of the jerseys themselves but how the graphics sit on them. I think when people see our jerseys coming out next season, ours are going to be super unique within the league. They’re almost like a ‘70s jersey in that they are very simple graphics. There are not a lot of embellishments all over the place, there’s no trim on the edge of the sleeve. It’s a very reductive palette. And I think (it’s) going to be powerful in that way. The players are going to love them, I am sure of that.”

Apparently there will also be a silicon-like look to gold on the jerseys, a first time use for the NBA.

These will be really interesting.

 

[prf100]

“I looked at a lot of historical jerseys,” Arsham said. “I own a lot of them myself from different eras, and not only looking at the design of the jerseys themselves but how the graphics sit on them. I think when people see our jerseys coming out next season, ours are going to be super unique within the league. They’re almost like a ‘70s jersey in that they are very simple graphics. There are not a lot of embellishments all over the place, there’s no trim on the edge of the sleeve. It’s a very reductive palette. And I think (it’s) going to be powerful in that way. The players are going to love them, I am sure of that.”

@B Mac - aligns with your most recent post on this thread...

ETA: well, re-reading maybe not? No trim? But the simplified look, perhaps

 

[Ohio]

Some inside info from arsham about the process, and no color trimming on the New Jersey’s:

-When he isn’t watching he is designing. Arsham and his design team crafted about 50 variations for the Cavs’ look, including some “wildly new designs.” While the final word might rest with the artist, the Cavaliers and Nike stayed involved through every step of the process. A design can look cool up close on paper, for instance, but the same typography or logos on a jersey might not work as well on camera.

“Everyone needed to know what was going to be workable on court,” Arsham said.

“I looked at a lot of historical jerseys,” Arsham said. “I own a lot of them myself from different eras, and not only looking at the design of the jerseys themselves but how the graphics sit on them. I think when people see our jerseys coming out next season, ours are going to be super unique within the league. They’re almost like a ‘70s jersey in that they are very simple graphics. There are not a lot of embellishments all over the place, there’s no trim on the edge of the sleeve. It’s a very reductive palette. And I think (it’s) going to be powerful in that way. The players are going to love them, I am sure of that.”

Apparently there will also be a silicon-like look to gold on the jerseys, a first time use for the NBA.

These will be really interesting.

This sounds fantastic.

 

[David.]

I mean the Dion waiters iteration was simple as fuck and it was shit. Doesn't really mean much.

Happy it's a true gold tho