Out of the Rafters at the Q
Out of the Rafters
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- Aug 18, 2008
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They don't make a link between duration of game and fan engagement in that entire article.The Washington Times begs to differ.
MLB still vexed by longer games, shrinking attendance
More than a quarter of the way into the current season, nine-inning MLB games have lasted 3 hours and 2 minutes on average — up from an even 3 hours in 2018.www.washingtontimes.com
The article is so poorly done that it's almost laughable. They posted about attendance being down over the first few weeks of the season... by comparing early-season attendance to the full season average of the previous year. That's not a mistake any of us would make, so for that reason alone I'm going to hold the opinion that Adam Zielonka and David Driver have no idea what they're talking about.
Show me a fan who says "You know, since the games take on average, three hours and 4 minutes, I just don't have time in my schedule for that. But, if you cut that down under three hours, to like two hours and 57 minutes, I'd care more about baseball"
It just doesn't happen. Baseball has refused to market their superstars, have refused to adapt to the modern entertainment world, and it's showing.
Everyone in the country can name LeBron. Everyone knows Tom Brady. How many people know Mike Trout?
You know the shots of Russell Westbrook walking into the arena before a game, showing off what he's wearing? When's the last time you saw the MLB advertise someone's individual personality like that?
This is a conversation we've had pretty in-depth just recently so I don't feel like digging up everything again. But baseball has really shit the bed when it comes to social media and access to video highlights as well. Bauer does a good job summarizing a lot of the points in this video: