No shit sherlock.
Hill is basically a run pass option. Running njoku is just wasting a down.
The Njoku end-around actually worked beautifully as others pointed out--it was blocked perfectly down field and Njoku is fast and strong enough to make people pay. He just didn't execute.
From a coach's perspective, they succeeded. It just sucks that Njoku didn't hit the blocks.
But, put that blown play aside. I absolutely cannot understand the way your brains work. When I watched that live on Sunday, my thoughts were "Fuck, that sucked. Oh well, it's on tape for some reason down the road." I don't see a single mention of how NFL play calling actually works from the knuckle draggers bemoaning a singular play for a loss.
First off, that one play didn't lose the game. So fuck right off with that.
Second, NFL staffs often run sub-optimal plays because it's part of a more complex scheme that sets up other things. Watch the down and distance, the set and the motion used leading up to that Njoku end-around. It's now on film so other teams are aware of it. At some point this season, we're going to be running out of a similar situation and run something that isn't an end-around to Njoku.
Sometimes you put things on film to open up other things later on.
Do people honestly not understand this?
Have you ever watched a Rams game? They might call something that looks like the exact same play 15 times a game. Fuck, they run basic flood concepts for the majority of their passing downs. When you can build options and wrinkles off identical looks, you can make a defense second-guess you and blow a play.
It's the same way Bieber throws three pitches out of the exact same tunnel. The dude isn't throwing 97. He shouldn't be blowing people away. But all of his pitches look identical coming out of his hand so the batter has no idea what's coming. He might set you up with a fastball out of the zone because he knows that he's going to get you out with the circle change.