macbdog
Resident Luddite
- Joined
- Oct 29, 2006
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So McDonald's responded to BK PR move with a... PR move. Note how they proposed nothing but a broad platitude that a beauty pageant contestant would give as an answer to a pageant question. That is not 'real action' but a PR response. McD's might as well have tweeted the response.McDonald's response:
Dear Burger King,
Inspiration for a good cause... great idea.
We love the intention but think our two brands could do something bigger to make a difference.
We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?
And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.
We’ll be in touch.
-Steve, McDonald’s CEO
P.S. A simple phone call will do next time.
i.e., honor the victims of tragedy with real action instead of symbolic hand-wringing.
Like I said, if you want a gun control debate thread, then go start one. But this thread isn't it, and we aren't reddit, no one here is dumb enough to think they are going to figure it out here.