To believe this, you'd have to assume that greater popularity for their athletes wouldn't manifest itself in greater popularity for the game they play, the contracts they sign and the furtherance of the endorsement deals that maximize reach and hit demographics that draw in further support..
Historically, they've always been correlated as a positive to the interest levels in the game itself.
Given how far behind they are in their archaic marketing practices, investing in the community and the future of Baseball, a relatively expensive sport to play at the Youth level, isn't wholly out of line either. They're simply WAY behind, and time is becoming critical to catch up.