Far and away the choice of favor when they polled fans, current players, former players, league execs, and local officials. #2 wasn't even close, and the initial focus groups they brought in had a wide range of potential names and even asked for suggestions just to see what various groups had in mind.
Once it was whittled down to a few names and they created logos/colorways/fonts and those groups were brought back in to see the concepts it was over and the choice was made easy for them.
Me personally, little generic, but a chance to create something unique in the sports world.
Also, for those who have been following the last few years...this is one of the Dolan's steps...